PL BLOOM
DESIGN DIRECTOR
PREMIER LEAGUE PRODUCTIONS (2025)
Head of Creative – Ed Mallin
Senior Static Designer – Hannah Pazda
Senior Motion Designer – Hollie Hogan
Motion Designer – Connor Beck
Producer – Al McGee
For this year's Broadcaster Workshop, we reimagined the famous Premier League Lion as an immersive nod to the English Countryside via a Bloom aesthetic.
Bloom was present across numerous touchpoints, including a variety of large LED screens and plinths, as well as printed collateral at the 2025 event.
Alongside this, we executed fresh interpretations of branded elements, such as typography and motion logic, across multiple pieces of content for this year's attendees.



